The yoga business has become a expensive and exclusive industry that runs counter to its origins of service and self-awareness.
To upend this convention, Civic Mind built Downtown Yoga Studios with a new and innovative business model designed to make yoga more affordable, approachable and accessible to everyone. Our work recognizes the power of yoga to impact public health and community well-being.
Civic Mind invested in a physical studio location, establishing a small-business enterprise and a dynamic brand identity with a seasonal marketing strategy. The studio became a home for community celebrations, art exhibits and events.